Two New Reports on Mobile Devices Semiconductors from Jon Peddie Research

New JPR research looks at 26 companies and 10 unique markets for mobile devices

TIBURON, CA-May 6, 2010 - Jon Peddie Research (JPR), the industry's research and consulting firm for graphics and multimedia, announced today its new report series on mobile devices markets and semiconductor suppliers. Designed to illustrate new scenarios for semiconductor companies in non-PC and industrial markets, the reports uncover consumer opportunities as the post-recession mobile devices market heats up. The series includes two reports, "IP and Semiconductor Suppliers Strengths, Weaknesses, Opportunities, and Threats (SWOT)," and a companion report, "Mobile Devices and Their Semiconductors." The SWOT report found that there are five merchant IP suppliers, five SoC providers with proprietary video/graphics cores, and twelve OEMs that use the IP cores. IP SoC OEM ARM Broadcom Freescale NEC DMP Nexus Chips Fujitsu Renesas IMG Nvidia Intel Samsung Takumi Qualcomm LG STEricsson Vivante Samsung Marvell Texas Instruments MediaTek Zoran The JPR report, "Mobile Devices and their Semiconductors," also looked at ten markets for the semiconductor and IP suppliers market forecasts and opportunities for those products and adjacent products. DAB-HD radio Digital Picture Frames Digital Still Cameras e-books MIDs & Gadgets Mobile Game Console Navigation Personal Media Devices Smartphones Tablets & Smartbooks New Opportunities as Consumer Spending Increases The mobile device market is fragmenting as low-cost, power-efficient processors emerge with advanced capabilities. The report provides an individual segment historical background of the market from 2006 and forecasts unit shipments for each individual market from 2009 to 2015. The total available market (TAM) for these multifunctional devices is almost 700 million units in 2010, growing to over 1.3 billion by 2015, representing a CAGR of 14.3%. "The market for eBooks, tablets, smartphones and other mobile consumer products is exploding, and with the recession behind us, the consumer is ready to start spending again" said analyst Jon Peddie. These reports are written for: • Senior management looking for adjacent market opportunities for their products • Financial analysts who want to understand the mobile device space better and examine companies and their chances for success • Marketing staff at companies that sell mobile devices and products that work with them • Technology professionals who want an introduction to mobile technology and mobile devices • Engineers who need to select a processor for a mobile device • Press and public relations professionals who need to get up to speed on the mobile devices market, players, and products This report has been created as a resource to uncover the opportunities for semiconductor suppliers and their IP partners who have traditionally served the non-PC and industrial markets such as POS, medical, and test equipment and to help them extend their technology into what we are calling the "adjacent consumer markets" with a focus on mobile devices for consumers. About Jon Peddie Research Dr. Jon Peddie has been active in the graphics and multimedia fields for more than 30 years. Jon Peddie Research is a technically oriented multimedia and graphics research and consulting firm. Based in Tiburon, California, JPR provides consulting, research, and other specialized services to technology companies in a variety of fields including graphics development, multimedia for professional applications and consumer electronics, high-end computing, and Internet-access product development. Jon Peddie's Market Watch is a quarterly report focused on the market activity of PC graphics controllers for notebook and desktop computing. Company Contact: Jon Peddie, Jon Peddie Research 415/435-9368 jon@jonpeddie.com Robert Dow, Jon Peddie Research 415/435-9368 robert@jonpeddie.com