Intel Unveils Digital Signage Concept

Intel Corporation demonstrated a new 7-foot-6-inch multiuser, multi-touch Intel® Intelligent Digital Signage Concept. Customers can use the holographic screen to explore merchandise, find out about promotions, submit feedback on products, read customer reviews, view past purchasing histories and share what they have discovered with their friends via social media and mobile phone integration. Multiple consumers can use this side-by-side window display simultaneously to explore augmented reality-enabled maps of each floor of the store, on which retailers can superimpose images such as coupons and sales promotions next to the product visualizations on the glass.

Built-in camera technology analyzes data such as gender and age, audience composition, time-of-day and other criteria, which enable the system to display tailored content and graphics based on estimated demographics. The system anonymously sends audience information to advertisers who can use that information to understand the type of content and messages that are most popular with viewers.

The media player platform, integrated in Intel’s concept, is running on the recently released Intel® Core™ i7 processor with Microsoft Windows Embedded Standard 2011 platform optimized for digital signage applications. The jointly developed platform is expected to be available in the second quarter of 2010.