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Ultrabooks and Infotainment Shine at CES 2012

Intel demonstrates real products and partnerships running its newest low power, high performance chipsets.

By John Blyler, Editorial Director

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Remember the Intel Developer Forum (IDF) last summer 2011? At that time, the company highlighted upcoming products that were resulting from their relentless push toward low power, high performance processor-based applications.

Those products became reality, taking center stage at this year’s Consumer Electronics Show (CES) 2012.

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Making the biggest splash were the Ultrabooks, Intel’s trademarked name for super thin, lightweight, relatively high performance laptops. In addition to size, weight and speed, Ultrabooks boast longer battery life and faster boot-up times than many comparable laptops. About a dozen Ultrabooks were on display at the company’s CES booth, including such manufacturers as Hewlett-Packard, Lenovo, LG and Asus. Intel believes that 70 more designs will be available throughout this year.

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Another technology previewed at IDF 2011 but demonstrated at CES was Intel’s In-Vehicle Infotainment (IVI) system. The company envisions intelligently connected, location-aware cars that will act as a personal concierge for both home and business needs. Toward this end, Intel recently partnered with Toyota among others to develop IVI systems that will enable new usage models for mobile connectivity in automobiles. (Several articles in this issue of “Embedded Intel Solutions” delve further into Intel’s infotainment design strategies.)

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Besides Ultrabooks and intelligent cars, another noteworthy application at CES was the Lego Augmented Reality (AR) demonstrations, based on Intel’s Sandybridge processor. Augmented reality is used to enhance a real-world image. In the demo, a customer holds up a Lego boxed product to a computer screen that then shows a real-time, 3D animation that changes as the box is moved around. Retailers such as Lego hope that customers will be more eager to buy products if they can see the assembled and finished 3D image. Intel strives to find new and sometimes surprising applications for their low power, high performance chipsets and supporting multicore software. This year’s CES provided ample examples that the company is finding applications that consumers will want.

 


John Blyler can be reached at: jblyler@extensionmedia.com